Portfolio
I AM SAC Proud
I created the marketing plan and supervised the implementation for SAC’s award-winning marketing campaign “I AM SAC Proud.” In addition to project management, I also wrote copy for the campaign.
Enrollment Marketing
Utilizing a customer relationship management software, I implemented a comprehensive communication strategy for the University’s 40,000+ prospective students that resulted in a record number of applications. I also designed assets for print, digital, and direct mail.
Magazine Editorial
Serving SAC’s Backyard: A Look at How San Antonio College Is Addressing Issues of Access, Persistence and Completion is a 1,000-word editorial that I wrote, on behalf of the college, for Hispanic Outlook Magazine.
SACS-COC Accreditation
When three of the Alamo Colleges, including San Antonio College, were placed on warning by the Southern Association of Colleges and Schools Commission on Colleges (SACS-COC), I led the crisis and reputation management efforts including a multi-faceted information campaign, press conference, and open forum events.
Promotional Videos
I write scripts and direct the production of videos for various campaigns and social media assets. One of the video projects highlighted was created for SAC’s 90th Anniversary. The other one was created for new students and is shown at New Student Orientations.
Community Events
Part of my work includes planning events. At SAC, I lead committees to plan and execute large-scale events such as SACTACULAR, a fall festival for 5,000+ community members. I also organize events for San Antonio’s marketing community.