ABOUT

Who am I?

Torres, Vanessa_11.jpg
  • I am vivacious, creative, and talented.

  • I am deeply committed to serving my community.

  • I have a master's degree in Integrated Marketing Communications.

  • I am a mentor with Big Brothers Big Sisters.

  • I have only nine more states to go to visit all 50.

  • I am passionate about marketing.


Skills Summary

 Advertising, Alumni Marketing, Art Direction, Branding, Community Relations, Content Development, Creative Direction, Crisis Communication, Event Planning, Fundraising, Graphic Design, Integrated Marketing Communications, Media Buying, Media Relations, Partnership Development, Project Management, Public Relations, Reputation Management, Social Media, Strategic Planning, Team Leadership, Video Production Direction, Website Management, & Writing


Work Experience

Assistant Vice President of Enrollment Management
Texas A&M University - San Antonio
San Antonio, TX
September 2019 to present

Director of Public Relations
San Antonio College
San Antonio, TX
June 2012 to September 2019

Enrollment Marketing Manager
St. Mary’s University
San Antonio, TX
March 2009 to June 2012 

Director of Communications
Educational Achievement Services
Las Vegas, NV
June 2007 to October 2008

Assistant to the Director of Student Leadership
Columbia College Chicago
Chicago, IL
August 2006 to June 2007


Related Experience

American Marketing Association
Professional Chapters Council (PCC), Member, 2019 to present
PCC Diversity, Equity & Inclusion Committee Chair, 2019 to present

American Marketing Association - San Antonio Chapter

Board Member, 2019 to present
Immediate Past President, 2o18 to 2019
President, 2017 to 2018   
President Elect, 2016 to 2017
Board Member, 2009 to 2013

Adjunct Faculty for Marketing, Advertising, and Mass Communications
Palo Alto College, 2016 to present
University of Phoenix, 2012 to 2017


Highlights of Awards, Leadership Courses, & Presentations

  • NCMPR National Conference, Institutional Branding on a Shoestring Budget (March 2019)

  • NCMPR District IV Conference, Creating a Cohesive Brand Voice on Social Media (October 2018)

  • CASE Community College Advancement Conference, Social Media With a Purpose (October 2016)

  • National Community College Hispanic Council Leadership Fellows Program (September 2014)

  • National Institute for Staff and Organizational Development (NISOD) Excellence Award (May 2014)

  • Alamo Colleges Leadership Academy of Success (May 2014)

  • Franklin Covey’s 7 Habits of Highly Effective Leaders (July 2013)

  • SAC Superhero Employee Award (June 2013)

  • Leadership Women of Texas ‘Power Pipeline’ (April 2011)


Education

M.S. in Integrated Marketing Communications
Roosevelt University
Chicago, IL
G.P.A. 3.8

B.A. in Marketing Communications with an emphasis in Public Relations
Columbia College Chicago
Chicago, IL
G.P.A. 3.6